Today sees the release of a brand new music video by DECEMBER STREETS for their single I’LL TRY, which is currently nr. 7 on the 5FM #HyundaiTop40.
The video was shot over the course of one day by Lourens Smit and directed by Tristan Coetzee of Run Jump Fly Creations, who also came up with the concept of the video.
The video aims to visually express the meaning of the song, which talks about being supportive and a shoulder to cry on for someone who is down and out. A person you care for who is in need of your support.
Being an upbeat and happy song, the band decided to mix the happy energy into a narrative which can usually be quite sad. It follows the story of a young girl who grows up next to her mother who is in a coma, always keeping the flame burning and hope strong, trying to entertain and keep her mom company. She never gives up on her over the years.
“Fans can expect to grin from ear to ear watching this video. There is no way anyone can watch this without smiling uncontrollably and being left with a warm, happy feeling. We are very happy with how this turned out. We have never really done a narrative based video before, it expresses our music in a visual way that fans have never seen before, it allows for a more emotional connection to our music. So we are extremely excited about it.“
Watch the video for I'LL TRY here!