Jeremy Loops Unveils 'Critical As Water'

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OUT TODAY! Get It Online From #JeremyLoopsCriticalW

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Jeremy Loops has released his brand new album ‘Critical As Water’ which is out across all digital platforms today and available on CD and Vinyl from Monday in all great music stores nationwide.

‘Critical As Water’ is produced by Will Hicks (Ed Sheeran’s ‘Perfect’, Lilly Allen, Bastille), with additional production contributions by Jake Gosling (James Bay, The Libertines, Shawn Mendes).

The album is led by the single ‘Waves’ and the beautiful surf inspired music video filmed in Mozambique with Ben Brown. Singles 'The Shore' and 'Freak', were also released digitally ahead of the album date and now fans finally get to hear the full masterpiece that is ‘Critical As Water’.

Watch 'Waves' below!

The theme of water runs deep through the album. Where ‘Waves’ is breezy and light, ‘Underwater Blues’ speaks to the weightlessness of insomnia in a hyper-connected always-on world, rewarded only by the release of sleep - a sort of deep submergence. ‘The Shore’, closer to a crash on the rocks than a docking in the harbour, speaks to social tensions of the times we live in, where failure to act and resist will sink us all.

More urgent still is the real water crisis in Cape Town, Jeremy’s hometown. In an environmental crisis that sees the devastating effects of political mismanagement, unsustainable consumption, and rapidly changing climates coming to a heed, themes come up on songs like ‘Flash Floods’ and a hauntingly beautiful ballad called ‘Vultures’, a more terrifying or apt backdrop to the album’s release cannot be conceived.

Speaking on the music’s themes, Jeremy explains how the restorative power of water-fuelled the album. “I grew frustrated trying to force the music because I knew the album was due, but one night after an incredible surf, I got home, picked up my guitar, and wrote ‘Waves’. Coincidence or not, I became deliberate about scheduling time in the ocean as a means to writing the album and the songs just kept coming,” explains Loops. He concludes, saying that “it isn’t all doom and gloom. If anything, this is the most beautiful piece of music I’ve ever made and it’s warm and lush, but the joyful highs are tempered by the real urgency of the problems the world is facing. Times are always changing. We all have the innate ability to flow like water to adapt to it. I like that about life, and I especially like how that comes across on this album. It feels wonderfully rounded.”

Jeremy Loops kicked off his World Tour in South Africa in support of the release of ‘Critical As Water’ with a mass number of fans filling venues in Ballito, Johannesburg and Pretoria the weekend of 9 to 11 March. His last South African date is in Cape Town at Kirstenbosch Gardens, playing to a sold-out crowd on Sunday 18 March.

Thereafter, Loops takes the rest of the world with dates listed at jeremyloops.com/#tour.

‘Critical As Water’ Track Listing:

  1. Gold
  2. Rather Have Me Dead
  3. Vultures
  4. 4.Freak
  5. Thieves
  6. 6.Waves
  7. Underwater Blues
  8. Flash Floods
  9. Dreaming Again
  10. 10.The Shore (ft. Motheo Moleko)
  11. Runaway Kids (ft. Motheo Moleko)
  12. Let It Burn
  13. Hues Of The Fall

Stream and download the brand new Jeremy Loops album ‘Critical As Water’ now from smarturl.it/JeremyLoopsCriticalW

 


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