Watch: THE KIFFNESS Release Music Video for 'GAME OF LOVE'

  • Written by Press Release
  • Published in News

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Today sees the official release of a brand new music video by The KIFFNESS & RAIVEN HUNTER for their latest single, 'GAME OF LOVE'. 'GAME OF LOVE' comes from The Kiffness' new album, 'SOUL SAFARI' which was released in August 2017 and debuted at #2 on the iTunes Chart. This is The Kiffness' first video since their SAMA nominated video for 'You Say You Love Me ft. Tawanna Shaunte'.

'GAME OF LOVE' was written as a sketch by Raiven Hunter in February 2016 at Popsicle Studios, after the studio invested in a brand new microphone which needed to be tested. The inspiration for the song came as a stream-of-consciousness - written in 20 minutes - and based on the feelings that one has for someone whom they once loved, but no longer do. In Russian, the word for it is ‘razbliuto'. It wasn't until a year later that the song resurfaced from a dusty hard-drive, only to be discovered by Dave Scott (The Kiffness) who took the recording session and produced it into a pop duet ft. Gemma Griffiths, written to a deep house palette.

“GAME OF LOVE is about the differing stages of a relationship between two people, and the different ways in which love is manifested throughout the process. It's also about the differing perspectives that two people have on their own relationship.” - Raiven 

Signature to THE KIFFNESS sound, the song features a maximal application of fruity melodies and rhythms working together to create a sense of controlled hyperactivity; organic guitars and lush synths swim on top of a deep and grooving beat, whilst the story is narrated by a robot and his lover. 

The music video was shot in Cape Town, during early August 2017 and was directed by Daniel Marcos and produced by Christy Marcos who was able to turn Raiven's archaic visions for the video in his head into reality.GOL 16x9 Thumbnail08
“The concept of a duality between two people is inherent in the song, so we worked from there. We knew that the track has to be expressive, and that dance would help exemplify that notion. Daniel and Christy did a great job of bringing our idea out into the neon tainted streets of the city, thereby being able to work with our core feature idea of ‘the fire dance’ which is the organic embodiment of release and expression, and where our video reaches its crescendo.” 
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The music video fits the song perfectly with the balance it strikes between literal and interpretive; it’s beautiful, personal and exciting and engaging right through to the end. The subject matter of the song - falling deeply in love and getting crashed back out of it - is something that is a core experience for most people, and to see it played out in hyper-reality really hits home for the viewer.

Watch the video for 'GAME OF LOVE' below!

Buy / Stream SOUL SAFARI, the new album by THE KIFFNESS, here!

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