Johannesburg, 10 September 2025: This Heritage Month, Mall of Africa, in partnership with Creme of Nature, presents HAIR-itage, a bold celebration of individuality and culture through hair. From 10 to 20 September, SOOK Mall of Africa will transform into a vibrant pop-up salon where shoppers can explore the powerful role hair plays in identity, style, and self-expression.

The activation highlights Creme of Nature’s signature “Rooted in Radiance” themed style experience. Shoppers purchasing any two Creme of Nature products will receive complimentary aftercare and styling sessions with professional stylists. Visitors can also attend interactive hair masterclasses (Saturday, 13 September, 12 PM) and a masterclass with a panel discussion on hair and heritage (Saturday, 20 September, 12 PM). Bookings are essential and can be made directly at the SOOK x Creme of Nature pop-up store.

“Hair has always been more than beauty – it’s memory, identity, and culture. It tells our stories, connects us to our roots, and gives us the freedom to express who we are,” says Zandi Zinganto, Brand Manager at Creme of Nature. “Through the HAIR-itage campaign, Creme of Nature is proud to celebrate every texture and style, giving shoppers the chance to explore, express, and embrace their heritage through hair.”

Mall of Africa echoes this sentiment. “Mall of Africa is well known for our unparalleled array of hair, beauty and grooming stores, and we’re excited to extend this offering even further this Heritage Month,” says Yasmeen Lorgat, General Manager at Mall of Africa. “By collaborating with Creme of Nature, we’re offering an immersive experience that celebrates heritage, identity, and style, while reinforcing the mall as the go-to destination for cutting-edge hair innovation and expertise.”

As part of the HAIR-itage activation, exclusive promotions will also run at Barber Lou, Hair City, Sorbet Dry Bar, and Splush during the campaign period.

Mall of Africa invites all shoppers to celebrate their HAIR-itage this September at SOOK, open daily from 9 AM to 8 PM.

For updates, follow Mall of Africa on Instagram @_themallofafrica or visit mallofafrica.co.za.

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