Johannesburg, 7 September 2026 — Spring is all about fresh starts, and this September, Mall of Africa is inviting shoppers to discover a whole new way to shop with Unlock Your Style Palette, an interactive style experience designed to help shoppers find the colours and styles that suit them best while shopping at Mall of Africa's extensive fashion offering.

Running from 4 to 13 September, the campaign celebrates Mall of Africa's diverse mix of local and international brands, showcasing the latest spring and summer fashion trends for every style.

What if you could discover, in under three minutes, the colours that complement your personal style? At the Digital Box located between Doppio Zero and EL&N, entrance 23, shoppers can enjoy a complimentary AI-powered colour analysis and walk away with their own personalised style palette, offering a fresh way to explore fashion this spring. From clothing and accessories to shoes, the experience will help shoppers discover new shades, find inspiration for their wardrobes, and shop the season with greater confidence. And with the chance to win exciting prizes along the way, there’s even more reason to give it a try.

Discover Your Personal Colour Palette

Colour analysis helps identify the shades that naturally complement one’s complexion. With a personalised palette as a guide, it becomes easier to discover new styles, experiment with different looks and choose clothing and accessories that work beautifully together, helping shoppers refresh their wardrobes with greater confidence.

Once complete, shoppers will receive a QR code linking them to Mall of Africa’s website, where they can browse a curated selection of products from participating stores inspired by their recommended colour palette, making it easier than ever to shop with confidence while discovering the season's latest looks. The experience is complimentary and requires no booking, making it an easy addition to a day of shopping.

Shop Your Style and Win

Unlock Your Style Palette doesn't end with personalised fashion advice. Shoppers who spend R500 or more in a single purchase at any participating store during the campaign period can stand a chance to win a share of R20 000 in Mall of Africa shopping vouchers, with four winners each receiving R5 000.

Entering is easy with three ways to take part. Simply make a single purchase of R500 or more at a participating store, follow the competition link on the Mall of Africa website and upload your till slip; or scan the QR code at the digital box and upload your till slip or complete a manual entry at the information desk or digital box by presenting your qualifying till slip. The competition runs from 4 to 30 September 2026. Terms and conditions can be viewed at mallofafrica.co.za.

This campaign arrives at Mall of Africa as Spring/Summer collections land in stores, making it the perfect time for shoppers to refresh their wardrobes with colours, silhouettes and accessories that suit both the season and their personal style.

The Unlock Your Style Palette experience will run from 4 to 13 September 2026, from 9 am to 8 pm at The Digital Box, Mall of Africa, while the competition will remain open until 30 September 2026. 

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*Currency in South African Rands (ZAR)